Privacy Policy

This Age Thing is an initiative by the Design Age Institute (DAI) which is a part of The Helen Hamlyn Centre, which comes under the legal entity of the Royal College of Art (RCA). This website is maintained by the DAI and we are committed to providing transparency about any information or data we collect about you as explained below.

The information we may collect about you through our website:

Your name, email address, postal address, and any other information you voluntarily provide to us via our website and online forms.

Your IP address (a unique identifier that computers and devices use to identify and communicate with each other) which is automatically recognised by the web server.

How we may use your personal information:

  • To deal with your requests and enquiries.
  • To contact you for reasons related to your enquiry.
  • To notify you about updates to the website.
  • To use your IP address to monitor traffic and gather browsing behaviours of visitors to our websites. We will not use your IP address to identify you in any way.
  • To create meaningful, actionable analysis that will help us to understand how policy issues and This Age Thing are being talked about and to react accordingly.

When we collect information from you, we will tell you if we would like to send you information about our work. We will give you the opportunity to opt out.

If we wish to share your data with third parties for marketing purposes, we will tell you about this and only do so if we get your consent. You can opt out at any time.

We may also share your personal information with the police and other law enforcement agencies for the purposes of crime prevention or detection.

This is done on a strictly case by case basis and through a tightly controlled process to ensure we comply with the Data Protection Act.

Protecting your information:

The data that we collect from you may be transferred to a destination external to our own secure network. By submitting your personal data, you agree to this transfer, storing or processing. We will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy. The Internet is not generally a secure medium for communication and therefore we cannot guarantee the security of any information you send to us over the Internet. We use up-to-date industry procedures to protect your personal information. We also protect the security of your data using Secure Sockets Layer (SSL) encryption technology.

What are cookies?

A cookie is a piece of text that a website transfers to your computer’s hard disk in order to remember who you are. Cookies interact with your computer and our website faster and easier by remembering the registration details and preferences from previous visits. Typically, a cookie will contain the name of the website from which the cookie has come, the lifetime of the cookie and a value. The use of cookies does not give us access to the rest of your computer and only the site that created the cookie can read it.

Automatically collected access information

Essential technical information: identification of the page or service you are requesting, type of browser and operating system you are using; and the date and time of access.

Nonessential technical information: the Internet address of the web site from which you linked directly to our web site, and the “cookie information” described below.

By continuing to use this site you consent to the relevant cookies being set on your device.

We use the following types of cookies:

Session cookies – these are temporary cookies that remain in the internet browser’s folder of your computer until you close the browser. Our website uses a session cookie which is stored in your browser until you close it to ensure connections to our servers are distributed evenly to provide optimal performance.

Persistent/Permanent cookies – these remain in the internet browser’s folder of your computer for longer than the time you are visiting this website. We need to use a cookie to make sure people don’t ‘like’ content more than once. This cookie does not store any other information and is not used for any other purposes.

Analytical cookies – Our website uses Google Analytics cookies (third party cookie) for the following purposes:
a cookie to record the time of your first visit to website, the time of your most recent visit to the website and the time of your current visit;a cookie to record how long you stayed on the website;
a cookie to record how you located our website (i.e. Google search, keyword, link from other page etc).
Third party cookies – We sometimes allow partners or service providers to use cookies on our websites. These cookies are used to help us understand how a specific promotion or campaign is performing. The information obtained from these cookies is only used by the DAI.

We only share the information obtained through the use of Google Analytics with Google. For more information on Google’s use of your information, please visit the Google Privacy and Data Sharing pages.

The cookies we use for these purposes do not track your Internet usage after leaving our website and we do not store your personal information. They will also not be used in connection with any other information to identify you in any way.

To prevent Google Analytics cookies being set, you may wish to install the Google Analytics Opt-Out Browser Add-On.

Can I opt out of cookies?

The DAI will not use cookies to collect personally identifiable information about you. You may restrict or block the cookies which are set by our websites, and you can do so by accessing your Internet browser settings. The ’Help’ function within your browser should tell you how.

For general information about cookies and how to disable them, please visit: or

Please be aware that restricting cookies may impact on the functionality of our website. For information on how to manage cookies on a mobile phone, games console or internet-enabled television, you should refer to the operations manual specific to each device. To opt out of any third-parties using cookies where data about your interaction with our website is collected, please refer to their website for this information.

Service and marketing messages:
If you are currently receiving service messages or marketing communications from us and no longer wish to do so, please let us know by contacting us

Under the Data Protection Act 1998, you can ask to see any personal information that we hold about you. Such requests are called subject access requests. If you would like to make a subject access request, please contact This Age Thing.

You will need to provide two forms of identification, for example, driving licence, utility bill or passport and if appropriate, any particulars about the source or location of the information you are requesting.

Changes to our Privacy Policy:

We regularly review our Privacy Policy and updates will appear on this page when necessary. This Privacy Policy was last updated on 19th July 2018.

If you have any questions or comments about this Privacy Policy, please contact us at