Monthly Poll: Ageism in the Media

By This Age Thing


Poll: Ageism in the Media

Recent findings show that despite controlling 25% of consumer spending, only 4% of people in adverts are over the age of 60. The Centre for Ageing Better also found that older characters are underrepresented in British films, with only one in ten older characters involved in major plotline. Is our media ageist, and if so what can be done about it?

Do you think the media is ageist?
Would you want to see more age diversity in advertising and the media?

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